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May 10, 2014 at 6:21AM On Thursday, famed bourbon distillery Buffalo Trace confirmed what many drinkers have already noticed: many of its products, including its namesake Buffalo Trace, the popular Eagle Rare, and critically acclaimed Pappy Van Winkle, were simply not available on many shelves nationwide. Supply was too low, and demand was too high. Buffalo Trace believes the shortage could continue for years, and that there 'is no way to predict when supply will catch up with demand.' This isn't a new trend. When whiskey giant Jim Beam () announced last year that it would be watering down Maker's Mark, its leading premium bourbon brand, it was merely the most visible sign of an industry-spanning shortage of whiskies likely to last for several years.

The taste for premium American whiskey, both at home and abroad, has soared over the past decade, but good whiskey takes many years of barrel-aging to be consumer-ready. Not anticipating the bourbon boom, American distillers are now finding that they didn't lay in nearly enough product over the last decade to meet demand. While that's not great for whiskey drinkers, could it mean bumper profits for distilleries? Or will this boom turn to bust? Bourbon aging in oak casks. Source: Buffalo Trace Distillery Various distillers have pursued different strategies to deal with the American whiskey shortage, none of them particularly good for whiskey drinkers.

In Jim Beam's case, pushback from consumers led the company to abandon its plans to dilute Maker's Mark, but that wasn't the end of the story. With demand skyrocketing and inventories running out, and watering down the whisky no longer an option, the company could either raise prices or face shortages at a time when Jim Beam was trying to aggressively expand Maker's Mark as a global premium brand. Beam quietly raised prices for Maker's Mark, with CEO Matt Shattuck telling Reuters that ' Beam would control the supply of Maker's by managing bottle sizes, prices, and promotions.' Sales of Maker's Mark soared 17% in 2013, far higher than any of Beam's other core brands.

Many distillers have followed suit in raising prices, sometimes dramatically, particularly on the most aged whiskies. Keygen para abarrotes punto de venta. Distillers big and small have been rushing to take advantage of this trend. Brown-Forman (), best known for its iconic Jack Daniels whiskey, last year announced it would be investing $35 million to expand production of its super-premium Woodford Reserve bourbon. Global drinks giant Diageo () is expanding the reach of its core bourbon, the Bulleit brand, but it is also literally scouring its warehouses for any whiskey that might be unaccounted for. Diageo's 'Orphan Barrel' series finds long-aged bourbons not previously allocated to a brand, bottles them for a special release, and sells them for eye-popping prices. One of the first offerings from the Orphan Barrel series, called Old Blowhard bourbon, carries a suggested retail price of $150.